● Clear requirements for choosing the perfect location and premises

● A list of furniture and equipment to create proper atmosphere

● Team structure and clear instructions for each employee

● Instructions for the search, hiring and adaptation of employees

● Ready-made scripts for communication with customers

● Recommendations for menu and price formation

● Instructions for managing the supply of products

● Technological cards and rules for working with products

● Recommendations for local offline advertising

● Providing requirements for content creation (photos and videos)

● Many other instructions and standards that will help both at the start and in further work

● Adaptation of the design project and development of the technical project of the premises

● Centralised ordering and delivery of coffee equipment

● Installation of the necessary software and surveillance cameras

● Setting up a cash register system

● Training of your team so that each employee becomes a pro in their field

● Setting up logistics for a stable supply of coffee, semifinished bakery products, etc.

● Final check of readiness before the launch

● Regular work on the brand image

● Integration of your bakery-coffee shop into the overall marketing strategy

● Placing information about the bakery-coffee shop on the brand’s pages in social networks and on Google Maps

● Centralised local digital marketing

● General brand communication channels management

● Permanent analysis of advertising effectiveness to achieve better results

● Development of layouts of printed advertising materials

● Supply of coffee, semifinished baked goods, consumables and printed advertising materials, as well as uniforms for employees

● Service maintenance of coffee equipment

● Updating the range of products

● Control of compliance with standards and quality of work of employees

● Analysis of your sales and other performance indicators and comprehensive recommendations for improvement